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Daisy Rock Guitars and Alfred Publishing Form Joint Venture Partnership
LOS ANGELES, CA – January 2, 2003 – Daisy Rock Guitars, the worlds first and only company successfully supplying and marketing pro-quality guitars for females, and Alfred Publishing Co., Inc., the world leader in music education products since 1922, have joined together to help more people experience the joy of making music. Tish Ciravolo, Daisy Rock’s founder, and Alfred Publishing, the music instrument industry veteran of over 80 years, equally own Daisy Rock Guitars. The announcement was made today by Tish Ciravolo and Ron Manus, Alfred’s Vice President of Creative Development.
“Daisy Rock has shown unprecedented innovation and creativity with their fun, pro-quality girl guitars,” Manus said. “Tish Ciravolo is clearly the expert when it comes to providing females with whatever it takes to learn to play guitar and enjoy music. I’m extremely excited about working together with Daisy Rock to help more people around the world experience the joy of making music—and have a lot of fun doing it.”
Beginning today, Daisy Rock is operating from Alfred’s international headquarters in Van Nuys, CA and utilizing their 100,000 square foot state-of-the-art warehouse in Oriskany, New York. The partnership also gains Daisy Rock a heightened global presence with international offices located in Sydney, Singapore, London and Cologne.
“Daisy Rock has experienced tremendous growth since we introduced our first guitar line back in October 2000,” Ciravolo said. “I’m excited to work with Alfred’s talented staff to continue this growth while providing outstanding service and support to our dealers.”
All Daisy Rock guitars are now available exclusively through Alfred Publishing. To learn more, visit www.daisyrock.com or call 1-877-MY-DAISY now!
ABOUT DAISY ROCK GUITARS
Daisy Rock is the world’s first and only company successfully supplying and marketing pro-quality guitars for females. The company is led by its President, Tish Ciravolo, and co-owned and distributed by Alfred Publishing. Daisy Rock’s ongoing mission is to provide females of all ages with whatever it takes to learn to play guitar and enjoy music. Daisy Rock has established and continues to strengthen its reputation as “THE female guitar company.”
Daisy Rock, its talented management team, and its products have been continuously featured in mainstream media, including People, Time, Newsweek, ABC, NBC, VH1, the Associated Press and over 800 newspapers throughout the United States. The company was founded by Tish Ciravolo in October 2000.
Alfred Publishing Co., Inc., the world leader in music education products since 1922, is dedicated to helping people experience the joy of making music. With hundreds of expert authors and composers backed by a talented staff operating in six offices worldwide, Alfred publishes educational, reference and performance pieces for teachers, students and performers spanning every musical instrument and style.
In addition to its own titles, Alfred distributes works from the National Guitar Workshop, Studio 4 Productions, the Dover Music catalog and Boosey & Hawkes. Alfred is the world’s largest educational music publisher with over 15,000 active print, video (DVD, VHS/PAL), software, general MIDI, CD-audio and E-CD titles currently in circulation throughout the world.
Director of Public Relations
P: 818-891-5999 ext. 284